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webdesigner

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Am I "legally" ok to place my competition names in the same color text as my background of my company's site?

My intention is to have a higher Google ranking, even when a product and a competitors name is entered in a Google search.

Example: I make hand tools. On my screwdrivers page, I have companies like Stanley or Craftsman listed in the same color as my background. essentially invisible to a searcher. When a search is performed using the terms Stanley and screwdrivers, the results would of course include Stanley, but also "bump" my results higher up.

Any problem with this? Thanks in Advance

bmn

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http://www.google.com/support/webmasters/bin/answer.py?answer=66353
stapel

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Reply with quote  #3 
Quote:
Originally Posted by webdesigner
Am I "legally" ok to place my competition names in the same color text as my background of my company's site? My intention is to have a higher Google ranking....

I'm not sure what would be "illegal" about typing a name. However, "cloaking" text in this manner is a great way to get one's site banned from Google. If one is wishing to "game" the system as intended, one must be much more clever than to use late-1990's techniques.

It would probably be wise to have a broad "stable" of domain names, as well, so that the "gaming" may be moved to DomainNameB when DomainNameA is banned, as it will be.

Eliz.

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